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This web page hehomesinc.com states the following, "REMODELING, RENOVATIONS, ADDITIONS, ON-YOUR-LOT CUSTOM HOMES." We saw that the website also said " Serving Hillsborough county with excellence for 35 years." It also said " Established in 1978, H and E Homes Inc has created family home traditions throughout Hillsborough, Pasco counties and the City of Tampa for over three decades. With Dedication to our clients desires as our primary mission, our expertise in home building renovations and remodeling has earned trust with the homeowners we have served." The header had Tampa home construction as the highest ranking optimized keyword. It is followed by Tampa remodel, tampa additions, and kitchen remodel which isn't as ranked as highly as Tampa home construction. The next words hehomesinc.com used was room addition. Lutz home builder. on your lot homes was included but will not be seen by search crawlers.